People really do look at social network brand pages

According to a recent report from Ipsos Open Thinking Exchange, 35% of US Internet users agree that they regularly check out brands’ social networking pages. This engagement is helpful for brand managers of non-profits and web designers to better understand that a social media presence is an important part of support and engagement strategy.

1 in 3 Americans Regularly Check Out Brands’ Social Networking Pages - Brand pages for Facebook and other social networks

Among age groups and demographic study, 18-34-year-olds are have the highest likelihood to regularly visit social media brand pages, with 48% of respondents saying so. In comparison with 35% of 35-49-year-olds and 21% for 50-64-year-olds.

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